As companies shift dollars from conventional  to online tactics, digital marketing is becoming more important than ever.  For some marketers, outsourcing everything to an agency makes sense.  For others, planning and executing at least some of the digital marketing program in-house is an effective way to cut costs and improve long term results.

Successful in-house programs require more than training, so if you’re considering the in-house option, take time to do your homework.  Start here, on this site.  Don’t miss our regular interviews with in-house marketers and spend some time with the Blog and the articles in our Resource section.  You’ll be glad you took the time to learn about what it takes to build in-house capabilities in PPC, SEO, Social Media and other channels before you make the leap.

Interested in joining an in-house team? We build in-house departments for clients in all verticals.  Contact us if you would like to be considered when opportunities arise.