Social Media Starts In-House

At Serengeti, we believe social media cannot be totally outsourced.  It’s not that we’re anti-agency.  Agencies have a critical role to play.  Agencies can facilitate many aspects of a social media program, like creating campaign concepts, building applications and creative assets, amplifying campaign reach through media buys, etc.

But, at the end of the day, social media is about building relationships.  We can’t outsource our relationship with our spouses, children or even our book club buddies, to name a few.  Likewise, we can’t outsource our relationships with clients and potential customers.  The bottom line: With or without an agency, your organization must understand and use social media tools to connect DIRECTLY with customers and potential customers.

If you are thinking about initiating a social media program and/or trying to convince your organization to take those initial steps, take a look at The Secret Underground Guide to Social Media for Organizations, by Colin McKay.  He offers a concise guide to help you introduce and execute social media “at home.”

Colin is an incredibly gifted and committed public servant.  Otherwise, Serengeti Communications would be in line (with many others) to offer him a job.