SES Chicago Session on Bringing PPC In-house

We’ll be presenting one of our in-house success stories at SES Chicago on December 9th at 12:45pm. Nate Linnell our Director of Analytics will discuss how we helped American Public University System (APUS) bring their PPC in-house. Hee So, APUS’s Senior Internet Marketing Coordinator, will also be on hand to discuss how the process went from an internal perspective.

Between now and December you can whet your appetite for our session by reading the session description from the SES Chicago agenda (also available below) or by reading our case study on the very same topic, bringing APUS’s PPC in-house.

Bringing PPC In-House
While a PPC campaign can be a more cost-effective operation if done in-house, the complexities of staffing and managing one can be a lot more challenging than it first appears. In this session, we’ll discuss how to get the right combination of people, tools and resources in place to empower the PPC function internally. Determining when it makes sense to in-source your PPC, developing an effective bid strategy, and selecting suitable ad tracking software are just some of the key factors to be discussed.

Moderator:
Paul Elliott, Partner – Search & Media / Analytics & Optimization, Rosetta

Speakers:
Nathan Linnell, Director of Analytics, Serengeti Communications
Hee So, Senior Internet Marketing Coordinator, American Public University System