In House Digital Marketing - SEO, Social Media, Analytics & PPC » Serengeti News

SES Chicago Discount Code

John Rhea — Mon, 16 Nov 2009 14:00:57 +0000

For any of you who are going to the SES Chicago conference and haven’t bought your ticket yet, use the discount code 20SERE to save yourself 20%. (More Details)

SES Chicago Session on Bringing PPC In-house

John Rhea — Wed, 04 Nov 2009 17:00:29 +0000

We’ll be presenting one of our in-house success stories at SES Chicago on December 9th at 12:45pm. Nate Linnell our Director of Analytics will discuss how we helped American Public University System (APUS) bring their PPC in-house. Hee So, APUS’s Senior Internet Marketing Coordinator, will also be on hand to discuss how the process went from an internal perspective.

Between now and December you can whet your appetite for our session by reading the session description from the SES Chicago agenda (also available below) or by reading our case study on the very same topic, bringing APUS’s PPC in-house.

Bringing PPC In-House
While a PPC campaign can be a more cost-effective operation if done in-house, the complexities of staffing and managing one can be a lot more challenging than it first appears. In this session, we’ll discuss how to get the right combination of people, tools and resources in place to empower the PPC function internally. Determining when it makes sense to in-source your PPC, developing an effective bid strategy, and selecting suitable ad tracking software are just some of the key factors to be discussed.

Moderator:
Paul Elliott, Partner – Search & Media / Analytics & Optimization, Rosetta

Speakers:
Nathan Linnell, Director of Analytics, Serengeti Communications
Hee So, Senior Internet Marketing Coordinator, American Public University System

Interested in Social Media Metrics?

John Rhea — Tue, 08 Sep 2009 13:00:51 +0000

Then join us on Wednesdays at 1pm Eastern when Nate Linnell (@nathan_linnell) and Li Evans (@storyspinner) host a twitter chat on Social Media Metrics (#SMMetrics) starting tomorrow, Wednesday September 9th. Our first week’s topic for #smmetrics chat will be “Are Free Monitoring Tools Enough to Measure Social Media.” So come join the 140 character at a time conversation.

New White Paper

John Rhea — Thu, 13 Aug 2009 14:00:21 +0000

Serengeti has just published a new white paper entitled Measuring Social Media. You can pick it up for free over at our main site, serengeticom.com. You’ll learn about how to measure social media and why it’s important.

Search Engine Strategies: San Jose

John Rhea — Tue, 07 Jul 2009 13:00:06 +0000

Li Evans, our Director of Social Media, will speak on Social Media: Managing Conversations and Reputations When the User Is In Control and Images & Search Engines: Getting the Full Picture at Search Engine Strategies: San Jose. She’ll also run a Live Twitter & Blogging Clinic during a session on Thursday.

Open Government and Innovations Conference

John Rhea — Fri, 19 Jun 2009 13:00:47 +0000

We’ll be speaking at the Open Government and Innovations Conference on July 22nd in Washington, DC. The conference will “discuss the challenges, perspectives and issues relating to President Obama’s call for government openness and transparency.” In our session we’ll look at how measurement and metrics can play into these goals.

Li Evans Speaking at SES Toronto

John Rhea — Fri, 05 Jun 2009 13:00:41 +0000

On Monday, June 8th our very own Li Evans (Serengeti’s Social Media Director) will be speaking at Search Engine Strategies 2009 in Toronto. She’ll be part of a panel discussing The Ins and Outs of Twitter, along with Mark Evans, Principal, ME Consulting; Mark Jackson, SEW Expert & President/CEO, VIZION Interactive; and Rayanne Langdon, Marketing Coordinator, FreshBooks.com moderated by Cindy Krum, Chief Executive Officer, Rank-Mobile, LLC.

For more information on Li’s panel or SES Toronto as a whole check out their website: http://searchenginestrategies.com/toronto/

Liana Evans and John Lynch Join Serengeti

Nan Dawkins — Tue, 26 May 2009 16:43:32 +0000

Serengeti’s Take It In House service offerings just got bigger and better with the addition of Li Evans and John Lynch. Li is a well known search and social media consultant with extensive training experience. Catch her at SES Toronto in June presenting on social media. Li runs the industry blog, searchmarketinggurus and participates/moderates at a number of industry forums.

John Lynch also has extensive training experience. He has created and executed search marketing programs for a number of clients in a variety of industries, including high tech and publishing.

We’re very pleased to add John and Li’s expertise to our Take It In House offerings!