For more information on in-house social media initiatives at HHS see the news release, Social Media Resources Tapped to Deliver Consumers Information on Salmonella Typhimurium Outbreak or this article about the Social Media Center created by HHS.

But, at the end of the day, social media is about building relationships.  We can’t outsource our relationship with our spouses, children or even our book club buddies, to name a few.  Likewise, we can’t outsource our relationships with clients and potential customers.  The bottom line: With or without an agency, your organization must understand and use social media tools to connect DIRECTLY with customers and potential customers.

If you are thinking about initiating a social media program and/or trying to convince your organization to take those initial steps, take a look at The Secret Underground Guide to Social Media for Organizations, by Colin McKay.  He offers a concise guide to help you introduce and execute social media “at home.”

Colin is an incredibly gifted and committed public servant.  Otherwise, Serengeti Communications would be in line (with many others) to offer him a job.