What direction do you SES going in the next year or two?

Well, in a year or two you simply won’t recognize it. In fact, it’s my intention to make some subtle changes in the next few months. So by the time we get to Chicago there’ll be a different kind of stamp. Nothing dramatic, but certainly an indication of how it’s likely to change going forward.

We have our core focus on search and that won’t change, but we’ll certainly have a more integrated approach as we see how online marketing begins to converge.

What’s your whole take on the Microsoft/Yahoo! Thing? Good or bad for the industry?

Anything that can affect change and alternatives is good for the industry. I get fed up with hearing people talking about Google killers. One could say BMW was a Mercedes killer. But it doesn’t stop a gazillion people driving a Merc. I know absolutely nothing about cars, so that may be a bad example, but I’m sure you know what I mean.

Has it really become all about the “now” or “instant search”?

You and I have talked a lot about this, Li. I think it’s more about satisfying the long term information needs of the end user, as well as the real time thing. Would love to talk more about this, but you’ll have to wait for my book!

I’ll be the first in line for it Mike, that’s something you can count on!

To read the first part of the interview, visit Search Marketing Gurus.