http://www.takeitinhouse.com Wed, 07 Apr 2010 17:19:02 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 http://www.takeitinhouse.com/2009/03/23/in-house-search-at-travel-company-wotifcom/ http://www.takeitinhouse.com/2009/03/23/in-house-search-at-travel-company-wotifcom/#comments Mon, 23 Mar 2009 13:00:32 +0000 Nan Dawkins http://www.serengeticommunications.com/takeitinhouse/?p=402 Matthew Varley, Wotif’s General Manager, Online Marketing, talks to Imedia Connection about Wotif’s in-house search marketing (skip the ad).  Varley says that search is a critical part of Wotif’s marketing strategy.   In-House makes sense because it ensures that search gets factored into decisions company wide.  Varley also points out that his staff has in-depth, vertical specific knowledge that makes a big difference in search strategy and execution.  (I guess it’s all about results.)

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